Thursday, September 6, 2012

Is Home Staging Really that Important?

YES! YES! YES!
When trying to sell your house, next to pricing staging is the most important thing.

Why might you ask?  Shouldn't people be willing to look past the clutter, personal photos, and knicknacks?  I mean it's my house, I have to live in it, why should I have to fix it up for other people?

 If that's how you think then let's look at a few questions:
 
-Would you buy a car that was dirty and full of someone else's trash?
-Would you buy a shirt that had a stain on the front or a big tear down the middle? 
-Would you pay for a hotel room that was dirty, full of trash, and had unmade sheets strewn across the bed?

Mostly likely you answered No to those 3 quesitons I posed above, because as a smart educated consumer you're not going to  pay for/purchase a product that isn't up to the standards you're expecting to receive.  Right?  So why should a potential buyer come into your home and love it despite the clutter, broken doors, and trash lying around?

Let's look at these photos below- which room are you more drawn to?

 Mosty likely you said the room on the right, isn't it amazing what just a few small changes can do! 

If you look closely you can see that they used pretty much everything that was already in the room, they just changed the flooring, added a rug, some accessories, and lighting and now the room has a whole new look!

Do you see the point?  When selling your home you only get one chance to make a first impression and it better be a good one.  Buyers these days are armed with more information than ever before thanks to the internet, so it's important that your home is staged and photographed to give off that correct first impression. 

Now let's look at the statistics, you can't deny the numbers!  

Homes
Avg. Days on Market
Unstaged
263
Staged
60

Homes that are staged sell in about two months while it can take unstaged homes up to 8 months to find a buyer that is willing to look past your mess and see potential!   Do you have time to wait 8 months for your house to sell?  At that point your dream house is probably gone!  

So which house do you want to be, the before house or the after house? 

Stay tuned tomorrow when I share my top Staging tips for selling your house. 

**Have a staging or real estate question?  Don't hesitate to contact me, I would love to help!**

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