What
should you expect from me as your Selling Agent?
Exclusive Right
to Sell Agreement
o
I work with you to represent your best interest
on all offers not the buyer’s
o
Provide you with factual information and
marketing strategies to get the best possible price for your home
o
Negotiate all offers and contracts to your
advantage
o
Work and represent you from the start of the
listing through settlement
Guidance on Setting the Price
o
The price you set for your listing
must strike a balance between your needs to achieve the best possible return
and the buyer’s need to get a good value.
o
Market value of your property is
determined the way any other commodity is- what the buyer is willing to pay for
it in today’s market. Despite the price you originally paid or the value of
improvements you made to the home.
Marketing and Property Exposure
o
Web Exposure- I put all of our
listings into our MLS database for maximum exposure. This system distributes the property
information and pictures of not only to every other Realtor in our area but to
the 550+ websites that Coldwell Banker Residential Brokerage works with
reaching to a global audience
o
Open Houses- I will hold open houses on your property to
give Buyers and Neighbors a chance to stop by and see all that your home has to
offer.
o
Staging and Professional Photos- “You only get one chance to
make a first impression” - It
is important to give buyers a good first impression so staging is imperative to
every sale these days. Since most buyers
start their home search on the internet it is important to have professionals
photos completed so we can give potential buyers the right first impression
o
Social Media- I promote and market
all of my properties on not only the 550+ websites provided by Coldwell Banker
but also on Facebook, Twitter, and LinkedIn
Negotiating in Your Favor
o
I will screen all offers that are
received on the property to make sure that they are serious ready,willing, and
able buyers
o
I will work with the buyers agents
and buyers to negotiate the best terms for both parties to ensure the
transaction will go to closing \
Managing the Expectations of Buyers
o
88% of Buyers start on the Internet
these days so a good marketing plan is key
o
Buyers in today’s marketing are
educated and armed with knowledge and are always looking to get a deal
o
Buyers look at dozens of properties
on average before they even make an offer on a property. As a result, they have
a good overview of the market they are interested in and will compare you
property against similar properties to ensure they are getting a good value for
their money.
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